Identifying values and establishing values

The Institut für Markenwert [Institute for Brand Equity] is an internationally experienced, independent network which specializes in brand evaluation and value-based brand management.

Based on its comprehensive approach and competences, the Institute offers innovative consulting expertise to their clients which leads to measurably increased success – entirely in line with the Institute’s motto of identifying values and establishing values.

Companies of all dimensions and industries profit from the Institut für Markenwert as a know-how-center for all types of development, strategic management and controlling functions regarding brand.

Our understanding of brand management

“Brand management is far more than mere communication. Brand management is a commercial discipline with the objective to earn more money with calculated means. A brand should be viewed, understood and treated as an investment object.

Major value can be created for companies by allocating budgets optimally, systematic controlling and monitoring brands.”

Univ.-Prof. Dr. Frank Huber
Head of Research
Institute for Brand Equity